Objectives
Today JTB operates 22 branches with a total staff of 202 individuals and is planning five new branches in Lebanon over the coming three years.
JTB is also plans to enter in Benin market through an affiliate that will be licensed to offer and extend our expertise and services that are needed in BCEAO countries.
JTB also has two subsidiaries, Trust Insurance and Trust Life that provide both traditional and innovative insurance products on the Lebanese market.
These objectives have been the major driver behind improved results over the past few years, and have significantly reflected on JTB’s operational and financial structure:
• Targeting and supporting SMEs
• Introducing wider reach services in the Trade Finance area, particularly
through widening the Bank’s geographic presence
• Improving credit portfolio quality
• Improving cost efficiency